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Abstract:
Life insurance is one of the most important and strategic products for insurance companies in the world. Selling this product has its own complications. Insurance companies and agents, who are trying to sell life insurance, need to create an effective and reliable communication with them customers. A person, who is wanted to purchase life insurance, must rely on the insurance company and its brand for decades and has good feels. In this case, the advertisement can be an important tool used by companies. The study aimed to identify Relationship of advertising, brand trust and feel of customers on sales of life insurance, has been done. In the Aspect of study purpose, this investigate is the types of applied research and Based on Methods of data, is the correlation research of descriptive research. The Statistical population covering agencies for three insurance companies, including in Iran, Alborz and Asia in Tehran that to select a representative sample was used cluster sampling method. The data collection instrument was a questionnaire whose validity and reliability has been assessed desirable. For data analysis, correlation analysis and stepwise regression test were used. The findings of research suggest that advertising of Companies, trust and feel of the brand variables have significant correlation with sale of a life insurance, based on findings of stepwise regression test, trust and feel of the brand variables explain and justify 73 percent of variance in life insurance sales.
Key words: advertising. Trust of brand. Feel of brand. Life insurance. Insurance companies.

1. strong brand
1Brand
2.Teodor Levitt
3. katleer
1. Dan Petrovici
2. Marin Marinov
3. Toshie Takeuchi
4. Yoo, B., Donthu, N. and Lee
5. Olsen, S.O
1 Moorma
9Cicero
10Rhetoric
11William Caxton
12Daily Courant
13Tatler
14Spectator
15Advertisers
16Penny press
17Sensational Journalism
18Trade mark
19Samuel F.B. Morse
20. Alexander Graham bell
21Thomas Watson
22Guglielmo Marconi
23Daniel Bell
24Interactive Media
25Multi Media
26Communication
27Communications
28Charles Coolly
29Edwin Emery
30Hovland
31Riemond Williams‏
32source
33receiver
34fidelity
35.Cognitive
36.Affective
37.Conative
38.Frequency
39.Purchase intensity
40.Reach
41.Rating
42.Frequency
43.Cross Rating Points (GRP)
44.Share of voice
45. Share of eyeballs
46. Share of exposures
47. Firm accounting variables
48. trial
49. Repurchase
50. Switch
51. Purchase intensity
52. Incidence
53. Net gains
54. Insightful analysis
55. Premium image
56 . Mental responses
57. Behavioral paradigm
58. Modeling paradigm
59.Hierarchy-of-effects model
60.Innovation adoption model
61.Communication model
62.Cognitive stage
63.Affective stage
64.Behavior stage
65.Learning Hierarchy
66.Dissonance/attribution hierarchy
67.Low-involvment hierarchy
68.Rationalization
69 . Recognition
70. Recall
71 . DAGMAR
72 . Colley
73 . Defining advertising goals for measuring advertising objectives
74. Elaboration Likelihood Model
75. Petty
76. Central route
77. Peripheral route
78. Chain of events
79 – Feldwick
80 – To burn
81 – Keller
82 – Aaker
83 – Farquhar
84 -American Marketing Association
85 – Keller
86 – Aaker
87 – Product oriented
88 – Crainer
89 – Arnold
90 – Wood
91 – de Chernatony
92 – Riley
93 – Logo
94 – Shorthand
95 – Value system
96 – Personality
97 – Value enhancer/Adding value
98 – Evolving entity
99 – Krishnan 1996; Keller 1993; Kamakura & Russell 1993; Aaker 1991
100 – Product
101 – Kotler
102 – Functional
103 – Jones & Slater
104 – Emotional
105 – Additional attribute
106 – de Chernatony & McDonald
107 – Jones & Slater 2003; de Chernatony & McDonald 2003; Doyle 2002
108 – Stephen King
109 – Key success factor
110 – Wood
111 – Strong brand
112 – Sustainable differential advantage
113 – Doyle
114 – Barney
115 – Davis
116 – Search goods
117 – Experience goods
118 – Credence goods
119 – Darby & Karni
120 – Nelson
121 – Functional risk
122 – Physical risk
123 – Social risk
124 – Psychological risk
125 – Financial risk
126 – Time risk
127 – Brand Equity
128 – Franzen
129 – Woods
130 – Aaker & Joachimsthaler
131 – Brand knowledge
132 – Solomon & Stuart
133 – Simon & Sullivan
134 – Biel
135 – Farquhar
136 – Leuthesser
137 – Srinivasan
138 – Srivastava & Shocker
139 – Yoo & Donthu
140 – Swait
141 – Agarwal & Rao
142 – Underpinning
143 – Feldwick
144 – Wood
145 – Davis & Doughlass
146 – brand equity value
147 – Kim & Kim
148 – Divestiture
149 – Brasco
150 – Mahajan
151 – Shocker & Weitz
152 – Simon & Sullivan
153 – Incremental cash flow
154 – Biel
155 – Kim
156 – Brand value
157 – Blackston 1992; Feldwick 1996; Irmscher 1993
158 – Replacement
159 – Myers
160 – Bamert & Wehrli
161 – Simon & Sullivan
162 – Ourusoff & Panchapakesan
163 – Customer-based brand equity
164 – Cobb-Walgren
165 – Rio
166 – Aaker 1991; Aaker & Joachimsthaler 2000; de Chernatony & McDonald 1998; Farquhar 1990; Keller 1993، 2001; Lassar، Mittal و Sharma 1995; Park و Srinivasan 1994; Shocker, Srivastava & Ruekert 1994
167 – Kamakura & Russell
168 – Kim & Lehmann
169 – Rangaswamy
170 – Lassar, Mittal & Sharma
171 – Brand strength
172 – Brand value
173 – Srivastava & Shocker
174 – Perceptions & behaviors of customers
175 – Credibility
176 – Anantachart
177 – Product’s position
178 – Erdem
179 – Accessible brand attitudes
180 – Blackston
181 – Brand meaning
182 – Brand saliency
183 – Brand associations
184 – Brand personality
185 – Lassar
186 – Young & Rubicam
187 – Brand Asset Valuator
188 – Differentiation
189 – Relevance
190 – Esteem
191 – Knowledge
192 – Brand Strength
193 – Brand Stature
194 – Millward

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