منبع پایان نامه درمورد 1993;، Yoo، Srinivasan، Donthu

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Brown
195 – BrandDynamics pyramid
196 – Presence
197 – Relevance
198 – Performance
199 – Advantage
200 – Bonding
201 – Brand knowledge
202 – Positive customer-based brand equity
203 – Brand recall
204 – Recognition
205 – Brand image
206 – Set of association
207 – Brand resonance pyramid
208 – Brand salience
209 – Brand performance
210 – Brand imagery
211 – Brand judgment
212 – Brand feeling
213 – Brand resonance
214 – In sync
215 – Attitudinal
216 – Usage intention
217 – Cobb-Walgren
218 – Yoo & Donthu
219 – Brand awareness
220 – Brand associations
221 – Perceived quality
222 – Brand loyalty
223 – Willingness to pay a high price
224 – Myers
225 – Agarwal & Rao
226 – Aaker & Joachimsthaler
227 – Mahajan
228 – Lane & Jacobson
229 – Simon & Sullivan
230 – Rangaswamy
231 – Barwise 1993; Farquhar, Han & Ijiri 1991; Simon & Sullivan 1993; Keller 1993; Smith & WhanPark 1992
232 – Brand image
233 – Other proprietary brand asset
234 – Keller 1993; Motameni & Shahrokhi 1998; Law & Lamb 2000; Prasad & Dev 2000; Yoo & Donthu 2001
235 – Kayaman & Arasli
236 – Learning advantages
237 – Consideration advantages
238 – Choice advantages
239 – Wilcox, Laverie & et al.
240 – Customer consideration sets
241 – Gordon & et al.
242 – Rio & et al.
243 – Wilcox, Laverie & et al.
244 – Batra & et al.
245 – Biel
246 – Phau & Lau
247 – Differential advantage
248 – Webster & Keller
249 – Agarwal & Rao
250 – Feldwick
251 – Park & Srinivasan
252 – Srivastava & Shocker
253 – Dobni & Zinkhan
254 – Low & Lamb Jr.
255 – Dyson & et al.
256 – Farquhar
257 – Zeithaml
258 – Atilgan & et al.
259 – Brand excellence
260 – Use experience
261 – Oliver
262 – Preferred
263 – Brand resonance
264 – Patent
265 – trademark
266 – Altilgan & et al.
267 – Cobb-Walgren & et al.
268 – Sinha & Pappu
269 – Yoo & Donthu
270 – Yoo & et al.
271 – Washburn & Plank
272 – Aaker 1996b; Green & Srinivasan 1978, 1990; Kamakura & Russell 1989, 1993; Srinivasan 1979; Swait & et al. 1993
273 – Attributes-based
274 – Non-attributes based
275 – Park & Srinivasan
276 – Lasser & et al.
277 – Kapferer
278 – Srivastava & Shocker
279 – Anantachart
280 – Blackston

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